Why your brand should work with Influencers
Why should my brand
work with influencers?
In today’s age, audiences are turned off by sponsored posts and advertising. In fact, roughly 25.8 percent of internet users were blocking advertising on their connected devices in 2019. The reason why? People want to learn about brands in an authentic way. For this reason, paid influencer marketing scares off a lot of brands immediately. In reality, influencers are the perfect asset when it comes to getting exposure for your brand. The key is to work with influencers in an organic way. The right influencers for your brand can build trust, establish brand ideals, and essentially give your product/service free-advertising.
Here’s 3 important reasons why your brand should work with influencers:
1- It’s cost-effective
For average and smaller-sized companies who can’t afford to spend thousands on an Instagram post, it can be daunting to figure out how to make influencer marketing work for them. The solution is to build organic influencer relationships. By interacting with influencers and offering them your product/service, you can turn them into brand advocates. The best part? Both parties benefit. Your brand gets free exposure and the influencer shares something valuable with their audience.
2 - It elevates your brand in an authentic way
Social media users, especially millennials, can be skeptical of sponsored posts from Influencers because their recommendations seem disingenuous with the $$ incentive. With features on Instagram that state which posts are paid partnerships, followers can clearly identify authentic recommendations. That’s why it’s important to get influencers to interact with you because they want to. With thorough planning and some time, your brand can build a meaningful relationship with influencers that fit your niche, so you reach the right people.
3 - It works
Influencer marketing might be fairly new, but it dates back to the two-step flow of communication model which says that most people are influenced by a small number of opinion leaders. Flash forward to today and more than 80 percent of marketers find influencer marketing effective. It’s no doubt that leveraging the power of influencers helps companies rise above the noise and resonate with their target audiences.